Nestled among the sewing Notions of Ric-Rac, Bias Tape and Buttons you will find a couple Needle books.
Given away by Grocery stores, Dime Stores like Woolworth and Insurance agents, the Needle book was a simple cardboard folder filled with an assortment of sewing Needles. This household item was used for a lengthy time period and not a quick throw away like a book of matches. I am sure merchants felt it was a good return on their marketing funds. Some Needle books had more then one sponsor with the cost and benefit shared by all. The blue National Life Insurance Needle book in the photo also has advertisement for Dix and Rand Needles and The Grand Ole Opry on WSM radio!
Find out more about the letter “M” at: http://abcwednesday-mrsnesbitt.blogspot.com/