In 1963 Mr. Zip was introduced to the American public to encourage them to use the new five digit Zip Codes on all their letters and packages.
The USPS , then called simply the Post Office Department, added Mr. Zip (aka Zippy the Mailman) to advertising, posters, lunch boxes and he even introduced Ethel Merman singing the praises of using the new “Zip Codes” to help the mail travel faster and more accurately.
In the Autumn of 1963 a press release pointed out that Mr. Zip was also a helper of Santa Claus himself and gave out a Zip Code for The North Pole so children could send their letters to Santa more efficiently!
By 1968 Mr. Zip had his own 4 page comic and in 1970 he appeared in a Post Office Department ad with Dick Tracy, communicating on the famous two way wrist watch with the iconic detective.
The campaign was very successful and Zip Code were a normal part of daily mail by 1969.
Mr. Zip was retired as a main advertisement in time for his 20th anniversary in 1983.
The USPS keeps up the trademark on his likeness to this very day and you will see Mr. Zip pop back into the Postal world from time to time.
Thanks to the team at ABC Wednesday for another round of fun!
See mor of the letter “Z” at: http://abcwednesday-mrsnesbitt.blogspot.com/